WHO WE ARE

//MEET THE FOUNDER

90 Proof is an Alternative Pop/indie artist, producer, engineer, and founder of LXST RELIGION RECORDS based in Calgary, Alberta. Drawing from New Age Alternative , Modern indie, R&B, and Electronic influences, his sound blends raw grit with melody and soul.

Since launching in 2019 with Death By Surprise (60K+ plays), 90 has built momentum with projects like Descent 2 Demise (32K+ plays) and The.Healing.Process. (35K+ plays).

He’s co-hosted and performed at sold-out showcase and continues to grow his reach through LXST & collaborations. In 2020, he earned the Alberta Enterprise & Innovation Scholarship for LXST RELIGION, and in 2023 partnered with SocialCircleClub (SCC), bringing his label into their professional studio network.

With past performances at venues like Commonwealth Nightclub, BackAlley, WhiteBoxwarehouse, 90 is steadily carving a lane as both an artist and cultural builder in the Canadian

underground scene.

//WHAT WE PROVIDE