90pr%f is an alternative pop/indie band blending modern indie, R&B, and electronic influences into a sound rich with melody, atmosphere, and soul. Built around a shared passion for experimentation and honest songwriting, the band creates music that balances organic instrumentation with modern production and immersive sonic textures. With over 159K+ streams, 1,000+ Shazams, and a BMVA nomination, 90pr%f is carving out a growing presence in Canada’s indie scene through authenticity, innovation, and a sound entirely their own.